Turn Your Ideas Into Products
People Care About
Shape Your Idea in Three Steps
Step 1: Describe Your Idea
A simple sentence about what you want to create.
💡 Think of this like your elevator pitch — what are you building, and what’s it supposed to do?
Example: “An app that helps people find and save their favorite meals from delivery services”
Step 2: Who’s It For — and What Do They Need?
This is about the people you’re trying to help.
🔍 You’re not just building a product — you’re solving a real-life problem for real people. They’ve got goals, pain points, and yes… feelings too.
Ask yourself:
What are they trying to do?
Example: Find their favorite food without searching repeatedly every time.
What gets in their way?
Example: Searching multiple apps for the same meal.
What would make them happy?
Example: Quickly reordering their favorite meal from their favorite place.
Step 3: How Will Your Idea Help?
🎁 Now match your idea to their needs. This is where it all connects.
Here’s where you figure out how your product actually makes life better — not just what it does.
How will you solve their problems?
Example: Save favorite meals across multiple delivery services
How will you make things better?
Example: Recommend similar foods they might enjoy
Can you surprise them (in a good way)?
Example: Offer a free treat on their birthday without asking
🙌 That’s it. Just three honest steps. No jargon, no MBA required. We’ll turn your answers into a clear map of what matters — for you and your customers.
No Sign-up or payment required.
Watch It All Come Together
This is where it clicks — a visual map showing how your idea has become a product that fits the people it’s made for.
Everything’s connected — their goals, their pain points, and how your idea helps. Now imagine doing this for your own idea.
No Sign-up or payment required.
This canvas is just the start.
It’s backed by the Three Body Product methodology — and soon, you’ll have access to a full toolkit to help you shape, deliver, and grow your product with confidence.