Design for Humans
Build in Rhythm
Ship to Matter
Proven methodical card deck to guide you and your team from a vague idea to market success in 9 steps.
Click the cards to flip them
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Product identifier: 3BPDECK01
Manufacturer: Fabryka Kart, Podłęże 650, 32-003 Podłęże, Poland · email
The risk isn't failure to build.
It's failure to matter.
Great products die when we disconnect the Human from the process. And I don't mean business or design process. It's the whole journey.
Guesswork
When you build based on opinions, not evidence, you don't actually know what people need.
Grind
Bad planning turns passion into crunch. When you burn out the team to hit a made-up deadline.
Noise
When you launch features, but nobody listens. You were shouting specs when they needed a solution.
But you can do better than that. The Three Body Product method makes sure, you will always make the important thing the important thing.
No more working in silos, with no clear vision.
Align your team around real people, focused execution, and meaningful outcomes.
No guesswork, no chaos, no empty releases.
Design
Stop guessing features. Use the Design steps to let your customers guide the solution. When you stand in their shoes, the right solution becomes obvious.
Build
Stop the chaos. Use the Build steps to replace crunch time with clarity and flow. With sorted priorities and work sliced into small wins, your team moves with momentum, not stress.
Ship
Stop just releasing functions. Use the Ship steps to turn strangers into a loyal community. When you resonate with people's identity, they don't just use your product, they champion it.
Get your Deck
Get one for you, for your friend or your team with discount. Get a custom quote for bulk orders.
Product safety information
Product identifier: 3BPDECK01
Manufacturer: Fabryka Kart, Podłęże 650, 32-003 Podłęże, Poland · email
Your entire product journey.
In one compact box.
From the first idea to the launch and growth. This is your step-by-step guide for getting it done. And getting it done right.
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Now and then we'll send you tips and updates about 3BP, not endless promotion. 3BP method is alive and we want to grow it with you. We will never tell or sell your email to anyone, because we hate that too.
Pocket guide for the hard times.
We've seen it all. Everything goes smoothly, well, until it doesn't.
Don't blame the weather, misfortune or even your colleagues. Use these cards to check if you've done all the steps. Miss one and pay the price.
Here's the full journey. Click the cards to flip them.
Design · 1 Who is Your Customer? · 2 What Are They Doing? · 3 Answers, Care & Impact
Build · 4 Sort Out Your Priorities · 5 Prepare for Success · 6 Good Pace, Flow & Teamwork
Ship · 7 Say Why, in Your Own Way · 8 Resonate Together · 9 Deliver, Listen & Grow
Get your Deck
Get one for you, for your friend or your team with discount. Get a custom quote for bulk orders.
Product safety information
Product identifier: 3BPDECK01
Manufacturer: Fabryka Kart, Podłęże 650, 32-003 Podłęże, Poland · email
Grow with the method.
Every step is carefully divided into three levels. You can use only the Foundation level and progress from Step 1 to Step 9. This will already make your product stand out from the competition.
But diving deeper into Fluency and Mastery will give you an extra edge. It's up to your skills and confidence. Cards will back you up.
Example of levels for the Step 3: Answers, Care & Impact
Foundation
Approach their needs, joys and pains as questions waiting for answers. Just focus on them and not only on your vision. This way you’ll gain their trust.
Fluency
Show them that you care, create unexpected wow moments, make them smile and you will gain their loyalty.
Mastery
While results are achieved by work, impact is achieved by taking a step back and contesting the old norms and habits.
What's on the cards?
We've spent one year and 50+ workshops creating the ultimate convivial tool, that will help you and your team to always focus on the customer.
No more silos, just invite everyone to discuss each card as your product building progresses.
Example of Step 7★ Say Why It Matters
- Headline with card index, that will help you to easily navigate the card deck. Stars indicate the level.
- Main idea of the card. A short message about what you will be focusing on to complete this step.
- Things to do. Clear instructions. In this first SHIP card, you will be crafting communication to your customers. Don't announce new Features - say what you have solved for them.
- Helpful questions will navigate you when you will be in doubt. Check your work - does it answer these questions? Or you can use them during workshops as quick session topics. Or base on them your research.
- Things to avoid are based on years of our experience. No one is safe from bias. Use these as warning signs and also as quality control. During workshops this will help you to keep the course of your discussion.
- What you get is a tangible result of this card. Some cards will result in canvases, boards and lists. Mastery card will often bring new mindset and perspective to your work.
Click the card to flip it
Built from the scars of shipping.
I didn't invent this in a classroom. The Three Body Product grew out of 10 years of shipping real software, and then a year of intense work to turn that experience into something you can hold in your hands.
I didn't do it alone. Tomáš Jágr, co-founder of Three Body Product, shaped the structure of the cards and authored the Build body, the steps that turn a promising idea into a plan a team can actually keep.
We spent that year designing, testing and sharpening every step, section and illustration, until the reactions to the deck became overwhelmingly positive. Now we feel confident to share it with you. It’s the manual we wish we had when we were building in the dark.
The method is free.
The tool is premium.
We believe in open knowledge. Use our worksheets, read the full documentation and examples for free on our Wiki. Buy the deck when you're ready to put it to work.
Cards will give you questions and answers to steer you through the rough waters. You can use them during the workshops and they will help you planning ahead. They will stay with you for many years and you will enjoy returning to them.
Get your Deck
Get one for you, for your friend or your team with discount. Get a custom quote for bulk orders.
Product safety information
Product identifier: 3BPDECK01
Manufacturer: Fabryka Kart, Podłęże 650, 32-003 Podłęże, Poland · email