The Human-Centered Product Framework
Design for People
Build with Purpose
Ship with Impact
Use a step-by-step guide to create products. No confusion, no fake commitments. Just real results for real people.
Most product teams forget the people they’re building for.
Workshops end in walls of post-its. Spreadsheets bury real insights under numbers. Teams work in silos, chasing deadlines instead of understanding people.
Three Body Product brings people back into product design. A clear, structured way to go from understanding → building → shipping.
Our first free tool is here
Start with customer needs. Our free tool helps you define your product in a clear, human-centered way. Use it for new ideas or to re-align your team.
Built for teams with humans in mind
While we are now showing only the small part of the whole ecosystem, you can already use it to create eye opening moments.
Product
Align your team around real people’s needs and joys.
Design
Turn messy research into clear direction.
Market
Discover what truly resonates before you launch.
Test it or Join the Mailinglist
See it in action
We’ve used 3bp.io to map out real situations. One innovation of well known service, one new startup idea and one description of service you already know. Explore the canvases below.
1. Innovation of Vegan Food Delivery
Ordering vegan food from mainstream apps is frustrating. Mislabeled menus, meat-heavy visuals and hidden animal products. Here’s a canvas built around vegan customers to show how delivery platforms could improve.
2. Startup idea for Weddings
Most apps for weddings focus on the couple. But guests are the ones who need the most support on the day. This canvas shows what happens when you design for them instead.
3. Duolingo from HCD perspective
Learning apps often highlight streaks and gamification. But what are the deeper jobs and pains behind daily learning? This canvas explores how Duolingo supports (and sometimes fails) its learners.
Test it or Join the Mailinglist
Why I created Three Body Product
I’m Nikolaj “Nick” Mokry, a designer who believes products should start and end with humans. After a decade with startups, individuals and innovation teams, I created Three Body Product to make human-centered design easy to practice, not just talk about. I’ve spent last six years perfecting it in live environment. This is the first step, and I’d love you to join me.
You might be wondering…
What makes 3BP unique?
We’re building much more than just software. Three Body Product is a method that combines digital tools and physical cards with work sheets. You will be able to comfortably collaborate online or enjoy the real life team work. Instead of switching to yet another new tool, you will gain a valuable companion, adviser and helper.
How is it different from other tools?
Three Body Product guides you, so you never get lost. We let you work your own way, with your favourite tools and processes. What 3BP gives you is your new main hub. Designers, engineers and go-to-market are united in one place. No more silos, just a clear vision of your customers.
When will the full product be ready?
Cards guiding you through the life cycle will be launched in Q4 2025. The full 3bp.io product management tool is actively developed and we will be adding more features as we go. Join now and grow with us!
Will the 3bp.io stay free?
We are planning to leave the product canvas tool free forever. However, as we add team features, full product development lifecycle and AI support, we will introduce very reasonable pricing. We believe that making product that solve real needs should be accessible to everyone. So the methodology will be available free.*
* Project is in its early stage, so please allow for changes.