Three Body Product

Three Body Product

From a vague idea to market success in 9 steps.

The Three Body Product method is a structured, human-centric approach to building products that matter. It’s a tool for designers, developers and go to marketeers, too. It helps build not only products – it can be used for services, shops, institutions – at any place, where design needs to make sense. To lighten up the day. It guides you and your team through three phases, nine steps, and three levels of maturity, keeping the people you serve at the center of every decision.

Download the work sheets

Work sheets provided here are free to use, adapt, but you should give credit, i.e. attribute this page. If you want to use them to make money, please contact us.

How to practice the 3BP Method

The best way is a combination of card decks and work sheets. You can buy the card decks at the main page. And you can download the work sheets here on this page. Use them as your notebook, your archive of product building, give them to newbies so they can understand why you do, what you do.

For presenting the outcomes of it, we would like to suggest working with graphics designer to produce visually appealing media based on who you want to present them to – stakeholders, team or your family. Branded PPT Slides, short videos, huge print outs – use what suits “clients of your presentation” the best.

As for the cards – you can follow them alone or in group workshops. We’ll get to methods for each card later. Challenge your already existing product with the method and see what’s missing. Or follow it, when you start building something new.

Step by step how-to

• Start with card 1★. Read it so you know what to do. What questions you need to ask yourself and your client. What dark pits to avoid. Fill it in the 1★ worksheet.
• Move to 1★★ and read it. If this is something you are familiar with and you feel comfortable, then fill its worksheet. If this is too abstract or difficult for you, then just move to 2★.
• This means you can fill only the ★ Foundation levels of the cards and already gain huge advantage and understanding. Method survives and guides you.
• You can later return to the cards that were difficult, study them online and fill them up. Don’t stop now.
• Warning! Never skip level inside a step. So if you have 1★ and not 1★★, this means you cannot do 1★★★. Every level is a foundation for the next one.
• 2nd Warning! Never skip a step. As you see, these work sheets very often cross reference each other. That’s right. You need to keep the big picture.

Can you help me with it?

Yes of course. We offer both online and on-site consultancy and/or training your team, so you can be independent and gain expertise yourself. You can get step by step guidance, or we can do research, product definition and design of your product as external contractors. Let’s talk about what you really need. Let’s get in contact.

Do I have to use the work sheets?

You absolutely don’t have to. You can scribble on a paper, use online or real whiteboard. They help with the structure, but the method itself is based on non interference with your own tools, habits and processes. Even more, we do not recommend sharing them drawn all over with marker, which is something you should do. Present it in a nice way, branded and organised, so it’s easier to digest and looks cool.

What’s next?

Our road plan is clear. We will publish comprehensive wiki with case studies. Here and for free, as we believe knowledge should be shared, so we can all grow together. Localization of the worksheets and wiki is next. We are considering also translation of the cards, but this is not that easy, as they are real product and we are just rolling out. Our main goal is to remove all the barriers, so human centric design is accessible to everyone, not just professionals.

More on this wiki

Principles: the ten ideas every level quietly applies. Sources: credit and further reading for the approach each level builds on. Changelog: what changed on the wiki, and when.